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Kleptomaniacs Think The Best Things In Life Are Free!

As a general rule, we all like FREE, so people give FREE content, FREE advice, FREE tips. However, today people are bombarded with hundreds of messages and so unless you are relevant people will stop opening your emais, e-news or print even when they are free. What can you do?

TO ACHIEVE HIGHER RESULTS – PROFILE

Profile before you personalize! What does this mean? It means understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize content to them as individuals.

As a very simplified example, each age demographic has different needs and preferences and will respond differently to different types of messaging. For example, you might want to profile your customer base by age. By running a very simple analysis, for example, you might find that your customer base looks like this:

  • 18-34 years old (38%)
  • 35-49 years old (24%)
  • 50-64 years old (18%)
  • 65+ years old (20%)

This tells you something. Your customers are heavily skewed toward the younger demographic. Was this a surprise to you? Why do you think this is? Is your product equally useful to an older audience? If so, how could you position it differently to appeal those demographics? Profiling gives you critical information about how to tweak your message.

Likewise, consumers behave differently based on where they live. Consumer attitudes on the North Shore may vary considerably to those that live in the Fraser Valley or in another province.

Look at other characteristics, as well. Where do your customers prefer to shop (brick-and-mortar store or online)? What marketing channels do they respond to (direct mail, e-mail or SMS text messaging)?

Once you understand the profile of your customer base, you can compare these profiles against well-known demographic and psychographic patterns to anticipate how they might behave and what types of messaging they are most likely to respond to. This allows you to craft your approach to be most effective for different segments of your customer base.

The take-away, before you publish free content or send out free direct mail – profile so you can personalize your message to your target audience.

Testimonial

"David, Bob and the Amazing Team at Contact, Edgemont Moving & Storage has been using Contact Printing & Mailing for the last 18 years. We have received superb service, excellent prices, and 100% accuracy on all our document printing, stationery, brochures, and business cards. Thank you for your continued professional and very friendly service. We love supporting another North Shore family owned business and will continue to do so for many more years."

David Crawford - Edgemont Moving & Storage Ltd

Testimonial

“I have worked with Contact Printing for years. What I really like about their service is that they don’t just receive files and print them. They look to see that everything on the file makes sense; and if it doesn’t they call to check. And that has saved me money…because they haven’t gone ahead and printed something that was wrong. Thank you Contact.”

Diane Lund - Creative Director, Creative Wonders Communications

Testimonial

In a business with over 700 local competitors, quality advertising plays a key role in our firm's success and longevity. For the past three years we have religiously used Contact Printing for all of our advertising and print marketing needs with much success. Every mail out that we have done through Contact has achieved well over $25,000 in business!

We will continue to use Dave Brown and his amazing team at Contact Printing and direct all start-up businesses to utilize their expertise as well.

Great job guys."

Brad Gordon - President/Senior Estimator - Coast Mountain Roof Ltd

Testimonial

"Contact Printing has been the primary supplier for all our print needs since our company’s inception in 2007. As a graphics company we rely heavily on having a reliable, local source for quality printing. I consider Dave and the Contact team to be key players in our business success. They are truly committed to customer satisfaction and are heavily involved in the local community. I would not hesitate to recommend Contact Printing to anyone looking for professional service, quality production and orders that are delivered on time."

Julian Wooldridge - President TAP Graphics Ltd.

Testimonial

"I have been working with Contact Printing for over 7 years. I can always count on them to print high quality posters, postcards, and brochures in the timeline required. Over the years they have become not just vendors but partners in making sure our print materials are as effective as they can be."

Andrea Loewen - Communications Manager - Pacific Theatre

Testimonial

"Over the last dozen or more years, Contact Printing has been our go-to printer for all our Agency printing needs. Their experienced staff always offer the best solutions for our print requirements, while providing fast, efficient quality service. Their long-standing commitment to our Agency has helped to make positive change in the lives of children and families living in our community."

Diana Cowden, Manager Fund Development, Family Services of the North Shore

Testimonial

"It’s rare that you come across such a stand out team. I have had the pleasure of working with Contact Printing for the past 4 years while at Craftsman Collision, collaborating on a variety of different projects. Dave and his staff are always so courteous and are 100% committed to delivering their print services on time. Above all, Dave can always come up with a viable solution no matter how tight the deadline, which has had such a positive impact on our marketing department being able to deliver advertising campaigns on time and on budget.

Dave and his team would be an asset to any company in need of print services and comes with my heartfelt recommendation."

Stacey Cook - Marketing Manager - Craftsman Collision

GET YOUR PROJECT PRINTED IN ONE STEP

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CONTACT US

339 2nd St W, North Vancouver BC  V7M 1E2​

Monday to Friday 8:30am - 5pm

T. 604-980-6052

E. info@contactprinting.com