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June 30, 2015

Do you have a mobile strategy as a part of your marketing plan?  If not, maybe it’s time you did. We all know how important email and a Web presence are to customer marketing.  Now, according to research by Prosper Mobile Insights, more and more consumers are continuing these activities exclusively on their mobile phones.

For example, more than half of mobile users say they access email only on their mobile phones.  Forty-five percent do Internet searches only on their mobile phones.  Forty-two percent access Facebook this way.  Think about it-consumers are scrapping their lab tops and desktops in favour of their mobile devices

As a marketers, this has powerful implications.  As consumers transition their everyday activities to the mobile world, you need to have a strategy for reaching them at that level.  You need to go where customers go.

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